W+K Late Night

Product Design is the New Advertising

Chris Rock: Bullet Control

Prove It.

The City Golf League wants to be a national network of public golf leagues. It's cool because ALL of the league stats are recorded and kept on their website. So when you have a great round, you can send all of your friends links to your scorecard. I'm sure they will appreciate that.

This is the book that WK12 made for the CGL. The cover photograph is by Portland photographer Martin Thiel.

W+K Ant

Kennedy + Wieden

The WK12 Ship

I'm always on the lookout for another ship to join. I've made passage on a series of vessels over the past few years, but none of them rang true at my core. They were a way to pass time until I found the ghost ship I was hunting.

Then, two years ago, in the murky underbelly of the information super-highway, I caught glimpse of a massive and submerged vessel. Stormy weather soon hit, and all I could make out was a golden crest; the silhouettes of two pirates. The ship went deeper and left me reeling for clues.

This past year, I abandoned my previous ship and navigated the waters in a rickety lifeboat. My unwavering compass held a direction that I was sure would lead me back to the mysterious submerged craft.

Tracing the origins of the ship's crest, I was able to find the port mailing address of one of the captains. I shipped off a package that included a retelling of the loot I have plundered and exclaiming my overall love of pirating. I expected no response.

In two weeks time I was FedExed a message in a bottle written on fine parchment. The only marking save the silhouetted crest of the two pirates was a date and the address of a tavern at a local port.

On said date, I arrived at the dingy tavern to be examined by the ship's existing crew. They were a lively and oft-bearded bunch that regaled us with tales of cultural pirating, YouTube ads, viral marketing, Nike Air and a place called Brandland.

When the effects of the rum had subsided we were given a brief tour of the ship and were allowed to walk the deck and explore a few of the cabins. I don't know whether these pirates found any of us ready for their brand of plundering, or if they plan to feed us to the sharks for entertainment of the captain.

At any rate, I've signed the ship's manifest and will set sail May 1st. This will serve as the official log of my travels. Should I go missing over the course of my voyage, perhaps my entries will provide clues to my whereabouts.

Affectionately,

XXX