Harrell Fletcher and W+K 12 Collaboration

12 met with Harrell Fletcher this week to discuss a possible collaboration for a gallery show at the Portland Art Center this March.

When we had internal meetings about doing an art show, there had been mention of ignoring the advertising context which has brought the twelve of us together. But as we met with Harrell it was interesting to hear him explain how that is an essential part of our context as a group, and that he would find it interesting if we incorporated advertising methodology into our eventual show.

It is fun to think about creating ads for super unfeatured things and people. Take a random person and give them the type of spokeperson treatment as LeBron James. Pump up their individual attributes in a multimedia campaign. It is a funny and intriguing idea. I'll keep you posted on the show's direction as our talks continue.

I am super excited to get a chance to work with Harrell. I have really enjoyed our meetings with him thus far and getting some insight into his personal artistic philosophy.