Bruce Davidson Visit

Bruce Davidson stopped by Wieden + Kennedy today and talked us through five decades of his photography. He talked about how easily he would get distracted on assignments, and how he could never follow the imposed guidelines for extracting meaning from his subject matter. He needed time to immerse himself, to investigate and find the most interesting storyline or meaning to him. He talked about needing to find a point of view in your photography, and that in this day and age of the digital image, point of view and intimacy with your subject matter cannot be shortcutted. You cannot point and click an inspired photo that fits into a greater thematic context. It made sense, and I think the same argument translates into video and film, as it does any creative endeavor. The work that will truly resonate will always come from sources that attack their subjects with depth and perspective.

What a great talk.

He also quickly flipped by a picture that the Beastie Boys commandeered for the cover art to 'Ill Communication.'