I Love/Hate Helvetica

Gary Hustwit stopped by W+K to screen his award-winning documentary 'Helvetica.'

I never knew a movie about the most overly used font in design history could be so enthralling. I now see what all the fuss is about. It was beautifully shot and provided a nice range of expert opinion.

They passed out two types of buttons, both set in Helvetica.

One said 'I hate Helvetica'

The other said 'I love Helvetica'

I took one of each and am currently wearing them both proudly.